Gambling arbitrage on TikTok relies on two creative management models. Paid promotion is implemented through TikTok Ads Manager using approaches similar to Facebook Ads. An alternative is the UBT model, where advertising materials are adapted to the format of personal blogs to achieve organic reach.

High-converting gambling creatives are the foundation of a successful "bundle." They must instantly grab attention, evoking excitement and exclusivity. Success depends on an emotional response. It's important to monitor trends, adapt approaches, and thoroughly test details (color, emojis), which is critical for conversion and bundles.